RUSH HD Expands Reach

January 23, 2009 World Screen

NEW YORK: VOOM HD Networks has extended its agreement with BSkyB to bring RUSH HD content to GO!VIEW, a SVOD offering for PlayStation Portable (PSP). 

PSP owners who subscribe to GO!VIEW can now access RUSH HD’s extreme-sports content. RUSH HD programming joins the GO!VIEW "Sports" package, which also offers content from ESPN and Sky Sports.

Among the initial RUSH HD programming to be featured on GO!VIEW are Nomads, following the  journeys of extreme sports’ top athletes; The P.I.G. Competitions, featuring top athletes from  around the world in BMX, MotoCross, Skiing and Snowboarding twists on the  classic "P.I.G." competition; and The North Face Expedition Series, which showcases challenging feats of athleticism while traveling to remote locations. 

"We’re delighted to grow our relationship with BSkyB by adding RUSH HD to such an exciting, relevant and timely offering," said Glenn Oakley, VOOM HD Networks’ senior VP of global operations and business development. "A large percentage of PSP owners are also extreme-sports fans, and with the addition of RUSH HD content to the GO!VIEW lineup, we continue to expand our multiplatform distribution."