RTL Group Signs Up for Chuggington Rights

LONDON: Ludorum and RTL Group have secured a multi-rights agreement on the hit preschool series Chuggington, which will now be airing in the Netherlands on the children’s block Telekids.

The hit show makes its debut on the new RTL block on January 22. RTL will also represent Chuggington for licensing and merchandising for the Netherlands. Global master toy licensee Learning Curve will be releasing Chuggington products starting this spring in the region, with a publishing range represented by Parragon. Chuggington home entertainment titles will also be launching in the market in spring.

Natalie Setton, the international sales and licensing manager at Ludorum, commented: “We are delighted to have secured such a prestigious broadcast partner as RTL in the Netherlands. Telekids is the perfect platform for Chuggington and this is an exciting opportunity for the brand in this important territory. We look forward to working with RTL’s broadcast and licensing and merchandising teams in building the Chuggington franchise in the Netherlands.”

Olaf Swinarski, the manager for licensing and entertainment at RTL Nederland, added: "We are thrilled with this latest addition to our children’s network RTL Telekids. Chuggington is a perfect fit with our target group and completely matches our objective to broadcast high quality and positive programs for children between 3 and 9 years old. Dutch children will be delighted with the program and the range of Chuggington merchandise which will begin rolling out this spring.”