Returning Sesame Street Productions for Kosovo

NEW YORK, October 30: Kosovo broadcaster RTK yesterday
premiered the Sesame Street
international production Rruga Sesam
(Albanian language)/Ulica Sezam (Serbian
language).

The 26-episode Rruga Sesam and Ulica Sezam feature
Muppet segments from Sesame Street's
international library, as well as local content, such as 26 original and
locally produced live-action segments highlighting similarities of children
from different ethnicities living in Kosovo, and the importance of play in
their lives. In addition to airing on RTK, the productions will also broadcast
regionally on three Serbian-language broadcasters: DTV, TV Most Zvecan and TV
Herc Strpce.

"Children throughout the region will identify with this
new season of Rruga Sesam and Ulica
Sezam because the content truly reflects
their environment," said Gary E. Knell, the president and CEO of Sesame
Workshop. "While there is an emphasis on important skills such as literacy
and numeracy, appreciation for cultural diversity is also highlighted in an
effort to embrace hope and help provide a foundation for children in Kosovo to
build a brighter future."

The series is produced by Sesame Workshop, in collaboration
with local partner CMB. Rruga Sesam and Ulica
Sezam debuted in November 2004.