Research Coalition Names MD

NEW YORK: The recently formed Coalition for Innovative Media Measurement (CIMM) has appointed Jane Clark to oversee all day-to-day activities as managing director.

CIMM was created by a range of content companies and ad buyers to identify new methodologies for audience measurement. The partners are AT&T, CBS Corporation, Carat USA, Discovery Communications, GroupM, Interpublic Group’s Mediabrands, NBC Universal, News Corporation, Omnicom Media Group, P&G, Starcom MediaVest Group Worldwide, Time Warner, Unilever, Viacom and The Walt Disney Company. 

As managing director, Clarke will report directly to the CIMM Executive Board. “Jane has the knowledge, experience and relationships to drive a collaborative effort like CIMM toward identifying excellence in media measurement innovation,” said Colleen Fahey Rush, the chairman of the CIMM Executive Board and executive VP of strategic insights and research for MTV Networks. “CIMM needs a strong dedicated leader to maintain and grow its early momentum, and we’re thrilled to have someone of Jane’s caliber in this crucial role.”

“As change accelerates across the media landscape, it’s imperative that content providers and marketers work together to articulate our shared needs and spark innovation in measurement,” said Clarke. “I’m looking forward to working with all our member companies to develop measurement that will power the continued growth and evolution of the media industry.”

Most recently, Clarke was VP of insights and innovation at Time Warner Global Media Group.