Redlasso Reacts to NBCU, Fox Legal Actions

KING OF PRUSSIA, July 25:
In response to a copyright infringement suit brought by NBC Universal, Fox News
Network and Fox Television Stations, online video service Redlasso has
suspended blogger access to its video search and clipping beta site for the
immediate future.

The company will continue
to operate and provide services to its business and Radio To Web clients,
including Greater Media and XM Satellite Radio. The suspended site provides
online broadcast tools that allow users to search for news-related content and
clip them for use in blogs on other websites.

“We
are very disappointed in the actions of select networks,” said Redlasso’s CEO,
Ken Hayward. “We believe we have always acted within the law and have been
respectful of the networks’ rights. Unfortunately, they have forced our hand
and are denying the blogging community access to the Redlasso platform that
beneficially tracks the usage of newsworthy clips across the web.”

He
continued: “Redlasso’s goal is to develop a platform that provides content
owners and bloggers a viable solution to tracking and monetizing content
online, not to engage in lawsuits. In the eight months the beta site has been
in operation, we have built wide brand awareness and equity amongst the blogger
and media communities. The wide-spread use of our tools and platform demonstrates
that the Redlasso model is a simple and elegant solution for all content owners
to track and monetize content usage on the web; content that would otherwise be
untraceably spread across the Internet and used for free.”

—By Kristin
Brzoznowski