RediGold to Be Offered on StarHub

SINGAPORE: Rediffusion’s subscription radio station RediGold, dedicated to providing infotainment to seniors, is joining the pay-TV platform StarHub in Singapore.

RediGold is a knowledge-based cultural radio station. Broadcasting 18 hours per day, the station is dedicated to bringing the senior population quality "infotainment" in Mandarin, Hokkien, Teochew, Cantonese and Hakka. In addition to radio dramas and single-person story narrations, the station also offers live talk shows, news and weather updates. RediGold is available for subscription on all StarHub set-top boxes, in an effort to service the increasing senior population in Singapore.

“StarHub has always placed much emphasis in innovations in our constant pursuit to delight our customers,” said Iris Wee, StarHub’s VP of home solutions and content. “We are proud to be the first operator in Singapore to offer a radio station to pay-TV customers, and the selection of RediGold was a natural choice as there is already quality assurance and a loyal following. RediGold will also enable us to better serve the needs of the senior population, which is a growing market.”

“We are delighted to be on StarHub TV,” added Leong Kwok Seng, the CEO of Rediffusion. “Rediffusion has been providing infotainment to Singapore’s homes for over 60 years and will continue to serve our seniors for many more years to come. Our partnership with StarHub will allow many more homes to enjoy a unique and distinctive listening pleasure brought to you by Rediffusion.”