RCN Eyes New-Media Opportunities

DUBAI/BOGOTÁ,  August 1: KIT digital has secured a deal with e-nnovva, the recently created new-media division of RCN, to provide proprietary technology to host live streaming, VOD and live audio content in both long and short formats for the Colombian broadcaster’s network of TV and radio stations.

In supplying a variety of online video and audio solutions for TV and radio assets, KIT digital’s “VX” digital assets management platform will provide RCN with the capability to create new channels and sub-channels, geo-blocking features, advertising integration and other interactive marketing programs.

Carolina Angarita, the general manager of e-nnovva and head of new technologies and business development at RCN, said, "We look forward to working with KIT digital on the development of our new-media programs. KIT digital is highly regarded for its expertise in providing innovative technology and timely support, which will help us continue to be the leader in our markets. We are delighted to have KIT digital partner with our management team."

Kaleil Isaza Tuzman, the chairman and CEO of KIT digital, added, "We are immensely pleased to be working with RCN and the Ardila L?roup. RCN produces many of Latin America’s top TV and radio programs, and we are confident our company can assist the group in becoming the leading distributor of new-media programs in its markets. RCN has a strong reputation for innovation in television production and distribution technologies, and the creation of the e-nnovva subsidiary underscores what we hope will be a long-working relationship with KIT digital."

—By Kristin Brzoznowski