Rainbow Scores Licensing Deals for PopPixie

LORETO: Rainbow has inked a number of licensing deals in Europe for its PopPixie property, on the heels of the success of children’s animated series on broadcasters across the continent.

In Italy, Pixie fashion deals have been led by Marini Silvano for caps, Moda Bimbo for bags and fashion accessories, and Effegi Style for shoes. Other Italian licensing deals include World Cart paper pocket handkerchiefs and Paben key rings, figurines and alarm clocks.

Meanwhile, in Turkey, Cimpa has a deal for underwear, nightwear and socks, while SAB has an agreement for towels, bedding and curtains. In France, Prime has struck a deal for food decoration, and Isotoner has become a licensee for anti-slip socks.

In Spain, Jose Juan Albero Puerto has signed a licensing deal for Pixie towels.