ProSiebenSat.1’s Red Arrow Invests in U.S. Outfit

MUNICH: ProSiebenSat.1’s production and distribution arm, Red Arrow Entertainment Group, has acquired a 51-percent interest in Kinetic Content, the venture established by former RDF USA CEO Chris Coelen.

Coelen established Kinetic earlier this year following four years heading up RDF Media’s U.S. operations. He previously was a partner at United Talent Agency. Red Arrow’s Kinetic investment is part of its strategy to expand its network of international production companies and boost its catalogue—Kinetic Content’s creative output will be sold worldwide by SevenOne International. (Other Red Seven entities include Producers at Work, Magic Flight Film, Redseven Entertainment, Sultan Sushi Belgium and Sultan Sushi Netherlands, as well as partnerships with Dick de Rijk, Omri Marcus and Phil Gurin.)

Jan Frouman, group managing director of Red Arrow, commented, "We believe Chris is an exceptional production and creative executive. In a mere six months, he has assembled a stellar team, executed key development agreements, and has positioned Kinetic for rapid growth. Our partnership is well timed and represents  an excellent opportunity to accelerate Red Arrow’s international expansion as a whole."

Coelen added: "We are thrilled to have this extraordinary opportunity to join forces with the Red Arrow Entertainment Group, which, under one roof, boasts a world-class and content focused executive team, an outstanding international distribution company and a unique relationship with one of Europe’s premier broadcasting groups."