Prime Instant Video to Be Available via JetBlue

SEATTLE: Amazon and JetBlue have sealed a deal to bring the Prime Instant Video service to the airline's inflight entertainment experience.

Later this year, JetBlue will add the online streaming service to its free high-speed Fly-Fi broadband internet offering. The collaboration will enable Fly-Fi for Amazon Prime members to instantly access tens of thousands of movies and TV episodes, including exclusive Amazon original series such as Transparent, Mozart in the Jungle and Bosch, at no additional cost to their membership. In addition, all JetBlue customers will be able to rent or purchase hundreds of thousands of titles in the Amazon Instant Video store, including new-release movies and day-after TV programming, over the free broadband internet.

“We want to provide the best digital video experience to our customers and we’re excited that, with JetBlue, we will raise the bar in airline entertainment,” said Michael Paull, the VP of digital video at Amazon. “We’re thrilled that Fly-Fi technology will give Prime members and customers unlimited, on-demand access to the full catalogue of titles from Amazon’s digital video library while they’re in the sky—without the need to rush to download one more episode or movie before taking off, we’re helping make airline travel more enjoyable.”

“Just like at home, customers will be able to access movies and TV shows from Amazon from 35,000 feet in the sky over our super-fast and free Fly-Fi,” added Jamie Perry, the VP of brand and product development at JetBlue. “Amazon’s customer focus aligns perfectly with the experience we have created for our customers, including the best inflight entertainment, free unlimited snacks and beverages, lots of personal space with the most legroom in coach, and wide, comfortable seating. By teaming up with a category-leader like Amazon, we created a unique model where we can offer complimentary broadband internet access.”