Pocoyo Finds DVD Placement at Kmart, 7-Eleven, Redbox

MADRID: Zinkia Entertainment’s Pocoyo is expanding its retail presence, with the property’s DVD titles from NCircle Entertainment to be offered at Kmart, 7-Eleven and Redbox video kiosks.

Maria Doolan, the managing director of brand and business development for Zinkia Entertainment, commented: “NCircle has been a phenomenal partner in building a strong brand presence for Pocoyo in the U.S. home entertainment marketplace, and we are delighted to continue the expansion of the brand nationwide with these significant retail partnerships."

“We are very excited by the positive responses we are receiving from retailers on the Pocoyo DVD releases,” said NCircle’s senior VP and general manager Debbie Ries. “It’s clear to us that this brand’s performance in the U.S. is going to surpass our expectations.”