Playboy.com Now Available on Mobile Phones

WALTHAM,
September 27: Playboy has teamed up with Quattro Wireless to adapt its web
portal Playboy.com for mobile phones.

Using
Quattro’s GetMobile platform, Playboy.com will offer access to the world of
Playboy in a mobile-friendly format, combining its lifestyle content with
targeted, relevant advertisements from sponsors such as AXE Vice body spray and
Sony Pictures Home Entertainment. Mobile users can now browse non-nude photos
of their favorite Playboy models, and learn more about them in their personal
interviews. Readers can also get their questions answered by the Playboy
Advisor, and access reviews of music, games, and books from their mobile phone.
For those looking for a quick laugh, the Playboy Joke of the Day serves up irreverent
humor with a sexy twist.

In
addition, as a part of its Premier Services, Quattro Wireless generates
incremental revenues for Playboy by selling and serving rich advertising
matched to the interests of Playboy.com’s audience.

“Playboy
is one of the world’s most recognized brands and, as our customers increasingly
turn to their mobile devices for content, we now can reach them whenever and
wherever they are,” said Chris Petrovic, the VP of digital media for Playboy
Media Group. “Quattro enables Playboy to extend its reach into the mobile
Internet while maintaining brand consistency with our wired Web site and print
publication.”