Paramount+ UK Pacts with HelloFresh

Paramount+ UK has partnered with HelloFresh for a six-week campaign in which the meal-kit brand will feature a menu with recipes inspired by content from the streamer.

The menu will feature more than 50 HelloFresh UK recipes based on titles such as Yellowstone, Star Trek, Mean Girls, Dexter, The Godfather, SpongeBob SquarePants and Teenage Mutant Ninja Turtles. Each week will introduce a new lineup of recipes, from Yellowstone-inspired cajun smoky beef burgers to Star Trek-inspired umami miso mycelial mushroom rigatoni and Teenage Mutant Ninja Turtles-inspired caramelized red onion pizzas.

Additionally, customers who order three or more HelloFresh boxes will receive access to three months of Paramount+ UK.

The partnership will be supported by a high-impact, multi-channel marketing campaign, featuring a custom 30-second video spot designed to bring the collaboration to life. The spot will air across the ad-supported tier of Paramount+ UK. In parallel, HelloFresh will activate the spot across digital marketing channels, including Meta, TikTok, YouTube and others.

The campaign kicks off on October 25 and will run through December 5.

“We’re thrilled to be launching this first-of-its-kind partnership in the U.K.,” said Anna Priest, senior VP and head of Paramount+ UK & Ireland. “It’s a bold and innovative way to connect with audiences, pairing the stories they love with the meals they share. By teaming up with HelloFresh, we’re turning everyday moments into something extraordinary, building new habits that start in the kitchen and continue on screen. It’s a celebration of creativity, connection and the joy of entertainment in all its forms.”

Alix McCaffrey, senior director of product at HelloFresh UK, added, “Partnering with a world-class entertainment brand like Paramount+ is an exciting milestone for HelloFresh UK. This collaboration not only enhances our customer offering but also aligns our brand with a leader in premium content. It’s a natural fit, allowing us to connect with new audiences and deepen our engagement with existing customers by bringing together two things people love: great food and great entertainment.”