Outdoor Channel Asia Signs Deal with ARWS

SINGAPORE: Outdoor Channel Asia has picked up the exclusive broadcast rights to the 2011 Adventure Racing World Series finale.

The Outdoor Channel will also provide media coverage of the XPD Adventure Racing World Championship held in Tasmania from October 31 to November 11. Multi Channels Asia, the owner and operator of Outdoor Channel Asia, will co-produce and broadcast future editions of the Adventure Racing World Series.

"Adventure racing is growing rapidly around the world, and epitomizes the energy and exhilaration of Outdoor Channel’s programming mission,” said Gregg Creevey, the managing director of Multi Channels Asia. “With so much action, emotion and drama involved, the Adventure Racing World Championship will bring a new level of entertainment to Outdoor Channel viewers across Asia-Pacific.”

Anthony Gordon, the managing director of Nothin’ButShorts International, the exclusive media rights holder and producer of the ARWS, added: “We are excited to join hands with Outdoor Channel to present the Adventure Racing World Championship to the Asia-Pacific region. The ARWS and the sport of adventure racing have captured the hearts and imagination of the public, with each and every ARWS event filled with dramatic stories of incredible dedication, sacrifice and teamwork, where athletes grit through pain, fatigue and sleep deprivation to complete the course. Through Outdoor Channel, we have found a strong partner that will help us bring Adventure Racing World Championship closer to the Asia-Pacific region and promote the sport of adventure racing.”

Craig Bycroft, the director of the ARWC 2011, commented, "It is a privilege for the championships to have such a well respected broadcast partner throughout the Asia Pacific. We are excited to bring into the homes of regional viewers the pinnacle of adventure racing calendar as well as the incredible scenery of Tasmania, Australia."