Omnicom Expands Audience Research Deal with TiVo

ALVISO, August 30: TiVo, which launched its audience
research division last month, has expanded its relationship with the Omnicom
Media Group.

Omnicom’s OMD and PHD divisions will acquire TiVo’s
second-by-second advertising and audience measurement research. Moving forward,
Omnicom Media Group and TiVo will also partner to develop an exclusive
engagement study that incorporates TiVo's DVR behavioral data.

TiVo's CEO, Tom Rogers, noted, "The partnership is all
about working with the key advertisers within the OMD and PHD business units to
embrace the biggest change in television viewing, consumers fast-forwarding
through commercials."

TiVo’s Audience Research and Measurement (ARM) arm offers
advertisers data on the effectiveness of their TV campaigns by network, genre,
day-part, time-slot, day of week and pod position.