ohm:tv in Mobile Content Deal with Endemol South Africa

BARCELONA, July 24: The
Barcelona-based mobile content division of ohm:tv has inked a content
distribution deal with Endemol South Africa as it works to expand further into
the African market.

The deal involves local distribution rights for some of
ohm:tv’s most successful mobile content brands, such as Petey and Jaydee and Crash Test Dummies Off Work, as well as its mobile games.

The agreement grants Endemol South Africa local distribution
rights with content portals and operators in South Africa, Kenya, Uganda,
Tanzania and Nigeria. The deal also enables Endemol South Africa to integrate
the content into custom-made marketing campaigns or TV programs for its clients
in the region.