NVCP to Release Apparel Line for The Naked Brothers Band

NEW YORK, August 28: Nickelodeon & Viacom
Consumer Products (NVCP) has announced plans for a line of apparel and
accessories created for Nickelodeon’s hit “rockumentary” series The Naked
Brothers Band.

Marking the first time NVCP has partnered with
Lucky Brand, a limited-edition tee will be made available in both boy’s and
girl’s sizes at nationwide Lucky Brand Jeans stores that carry Lucky Kid, as
well as online at LuckyBrandjeans.com.

Other licensees
for apparel and accessories include Briefly Stated (sleepwear/loungewear), High
Intensity (costume jewelry, hair accessories, cell phone charms, bag clips) Dream
Apparel (sleepwear/loungewear) and Accessory Network (notebooks, journals,
backpacks and stickers). The line will begin selling in specialty retailers
this fall, expanding to all tiers in 2008.