Number of TV Sets Increasing in Polish Households

WARSAW: More than 5 million households in Poland have at least two TV sets, according to a survey by TGI MillwardBrown, while 1 million have three or more.

The number of households with at least three TV sets has doubled in the last ten years, the TGI MillwardBrown data shows. In 2001, there were only 7,000 with three-plus sets; in 2011 that number has grown to 1.2 million. 5.3 million, or 38 percent of households, have at least two sets.

“We are slowly reaching the point where Poles will have a TV set in nearly every room,” said Marcin Jarnicki, the head of the marketing research department at ITI Neovision. “Watching television together in the living room is still a tradition for many Polish families, but habits have started to change recently. A certain personalization can be observed now. More household members now want a TV set in their room and decide what they want to watch. All signs seem to say, therefore, that demand for the multiroom service will be growing.”