Nickelodeon/MTVN Kids & Family Group Acquires Babunga.com

NEW YORK, February 19:
Nickelodeon/MTVN Kids and Family Group has expanded its online offerings for
parents with the acquisition of Babunga.com's pregnancy-focused sites, which
will be integrated into Nickelodeon’s ParentsConnect.com.

The consolidation of
Nickelodeon's ParentsConnect and the Babunga sites, which include
babynamesworld.com, 3dpregnancy.com and wikiparenting.com, among others, will
provide a platform to support Nickelodeon/MTVN Kids and Family Group's new
ParentsConnect Network, which offers marketers a targeted approach in reaching
a wider range of parents. The ParentsConnect Network, anchored by
ParentsConnect.com, currently features sites that reach similar demographics
and psychographics to Nickelodeon's ParentsConnect, including
parentpreviews.com; baby-gaga.com; greatschools.net; and smartmomma.com, among
others. The ParentsConnect website offers features like the GoCityKids local city
guide for family activities, personalized profiles that help parents connect
with each other, daily tips for all ages and stages, expert parenting advice
and guest celebrity editorials. It will also introduce features, such as a
digital multimedia scrapbook and a quick and healthy meal-planner. The company
also has the preschool-parenting website Nickjr.com.

Babunga’s
Babynamesworld.com features 27,000 baby names; it is one of the most popular
pregnancy websites and is the top baby-naming website, reaching 1.1 million
unique visitors, according to comScore’s December 2007 figures. Babunga.com
also includes 3dpregnancy.com, which allows expecting moms to track their
pregnancies with weekly information on the pregnancy experience; and
Wikiparenting.com, which reaches those who are either expecting or already have
kids, and want information on subjects from getting pregnant to raising kids.

“We are already a leader
online with parents and families because of Nickjr.com, the number-one
preschool-parenting website,” said Steve Youngwood, the executive VP of
Nickelodeon/MTVN Kids & Family Group. “Now with the acquisition of
Babunga's family of sites and its integration into Nick's ParentsConnect, we
are also now leaders with expecting parents. As our brand continues to expand to provide more family
experiences, the new site will allow us to reach more parents online than ever
before.”

—By Irene Lew