Nickelodeon Unveils UGC Block

NEW YORK, February 20:
Nickelodeon yesterday launched ME:TV, a new programming block, airing Monday through Friday from 5 p.m. to
7 p.m., featuring user-generated content.

Viewers can visit
www.nick.com/metv to submit their own original content, and then watch, rate or
share it on TurboNick, Nickelodeon’s broadband player. Nickelodeon will feature the best of
the submissions on-air during ME:TV.
The block, hosted by Alexandra Gizela and Jordan Carlos, will also feature four
kids live via web cam everyday, along with online voting, gaming, giveaways and
celebrity guests. It will broadcast live from New York City and audiences can participate
in-studio or from home by phone or on-screen message boards and voting on
Nick.com.

"We have always been
about empowering kids, and with ME:TV we are essentially letting them program Nickelodeon for two hours
every day," said Tom Ascheim, the executive VP and general manager of
Nickelodeon Television. "Nickelodeon's ME:TV is you TV. It gives us the opportunity to showcase
the talents of our audience and give life to the content that they are
creating. It is the next step in convergent entertainment for this multiplatform
generation of kids."