Nickelodeon UK Gets Refreshed Look

LONDON: Nickelodeon UK is to unveil a new on-air brand identity for its flagship Nickelodeon channel on February 15 as part of a global rebrand, with the further channels under its portfolio to follow with new looks later this year.

The revamp covers all on- and off-air elements, including TV channels, online, consumer products, recreation and theatricals. The changes on Nickelodeon include a new network logo, replacing the previous splat with a simple, bold, typographical execution, giving it a more contemporary feel. Sister channels Nick Jr, Nick Jr 2, NickToons and NickToons Replay will follow in Q2. This is the first time that the Nickelodeon global network will share the same logo and on-air brand identity, aligning all channels around the world under a unified look and feel.

Peter Drake, the VP creative director for Nickelodeon UK, said: “The channel rebrand signals a new global focus for the network; and an extremely exciting time for Nickelodeon. The look is fresh, contemporary and addresses the needs of our audiences in a more relevant way.” Commenting on the logo, Drake added: “This simple and succinct execution offers a consistent stamp of approval which allows our characters, brands and properties to shine through—and do the talking. It has a contemporary feel and effectively enables us to leverage the power of our brands globally.”