Nickelodeon to Launch Green-Themed Online Game

NEW YORK, December 12: On
December 14, Nickelodeon is launching a multiplayer kids' online game, The Big Green Help Global Challenge,
which focuses on activating kids to take action for environmental change.

To
play, kids can choose from four Nicktoon characters—SpongeBob
SquarePants, Back at the Barnyard's
Otis, The Fairly OddParent's Timmy
Turner and Avatar's Aang—and
partner with up to three other players in a face-off against CO2-spewing
monsters. As kids defeat monsters like the Carbon Creeper, Waste Whirlwind or
Guzzlor and move through nine game levels, they will get tips about how to
lower their carbon footprint.

The
multiplayer online game will be available in more than 15 Nickelodeon markets,
including the U.K., Brazil, Germany, Italy, Denmark, Sweden, Portugal, Spain,
Australia, New Zealand, the Philippines, Indonesia, Mexico and Argentina, with
additional countries to follow.

"With
about three quarters of the U.S. kid population actively gaming online, we
think our Global Challenge game is a
great way to connect them to the pro-social issues they care about, like the
environment," said Marva Smalls, the executive VP of public affairs for
Nickelodeon Kids and Family Group. "Our legacy of empowering kids has
shown that they can lead the way in addressing positive change, and we hope
this game can be the beginning of a kid-led environmental movement."

—By
Kristin Brzoznowski