Nickelodeon Magazine Rolls Out to U.K. Retailers

LONDON: Nickelodeon Consumer Products UK has aligned with book and magazine publisher DC Thomson to produce the first-ever magazine dedicated to Nickelodeon, with the publication launched across all major magazine retailers in the U.K. 

Nickelodeon Magazine is aimed at the tween/teen girl market. The publication will run every three weeks, making 17 issues a year, with an initial circulation of approximately 40,000. The magazine’s launch is being supported by exclusive on-air marketing on the channel. Every issue will feature an exclusive gift.

The publication features exclusive behind-the-scenes content, interviews and photos feature a range of Nickelodeon’s top shows, including iCarly, Big Time Rush, Victorious and SpongeBob SquarePants. Featured in the launch issue is House of Anubis, which recently launched in the U.S. to record channel ratings and in the U.K. The magazine also features the latest Nickelodeon news and content, with celebrity, pop and TV news and dedicated style and consumer-product sections.

Trudi Hayward, the VP for Nickelodeon Consumer Products for the U.K. and Australia, said, "We are delighted to be deepening our audience’s connection to the Nickelodeon brand with the launch of a magazine dedicated to Nickelodeon content. Magazines are part of growing up and a popular medium with our audiences so this partnership presents a key opportunity as part of our multiplatform strategy. DC Thomson is the ideal partner, with their proven track record with some of the U.K.’s best-known teen and kids magazines."

Maria Welch, editor-in-chief at DC Thomson, added, “We’re delighted to work in partnership with Nickelodeon to create this unique and exciting magazine. Nickelodeon viewers are positive, quirky and full of personality. The magazine’s content taps into the lifestyle of the Nickelodeon generation and reflects their love for life and self-expression.”