Nickelodeon & CCTV.com Launch Co-Branded Chinese Website

BEIJING/SINGAPORE: MTV Networks China has entered into a deal with CCTV.com to launch an online destination for Chinese audiences that features a range of Nickelodeon-branded content.

Nick.CCTV.com will launch with a variety of original Nickelodeon content, including online games, wallpapers and episodes of SpongeBob SquarePants available for streaming. Later this year, episodes of Dora the Explorer and content based on other popular Nickelodeon properties, including CatDog, will be featured on the site. The advertiser-supported destination will be promoted to a TV audience of more than 300 million households on CCTV1 and 250 million households on children’s channel CCTV14.

“CCTV and Nickelodeon have worked together to make SpongeBob SquarePants a smash hit on television and now we’re looking forward to building upon that success for Nickelodeon properties in the online environment,” said Mei Yan, the managing director of MTV Networks China. “The co-branded site will allow on-demand access to a range of Nickelodeon content including video streaming of our biggest hits, marking a historic first for an international broadcaster in China. As one of the world’s leading kid’s entertainment brands, we will work closely with CCTV.COM to make this platform a fun and interactive way for Chinese audiences to engage with Nickelodeon.”

"It’s a great pleasure for us to join forces with Nickelodeon to create an online cartoon paradise for children," commented Wang Wenbin, the general manager of CCTV.com. " The platform nick.cctv.com will take full advantage of CCTV.COM’s state-of-the-art technology, providing streaming, on-demand, and interactive broadcasting of video along with many other services. By virtue of Nickelodeon’s popular content and CCTV.COM’s strong communication capacity and technological platform, we believe nick.cctv.com will become the online destination for Chinese children.”

Indra Suharjono, the executive VP and managing director of MTV Networks North and Southeast Asia, added, “Our relationship with CCTV goes from strength to strength, and I couldn’t be more pleased to make this historic move with such esteemed partners as CCTV.COM.” She concluded, “We hope to continue to make such historic strides within China, bringing our content to more platforms across the mainland.”