NHL Names NeuLion as Online Video Service Provider

July 20, 2007 World Screen

NEW YORK/PLAINVIEW, July 20: The National Hockey League
(NHL) has tapped NeuLion to power its new online video portal, which will offer
live hockey games and is scheduled to rollout at the start of the 2007-08
season.

The new NHL Integrated Video Portal will be available via
NHL.com and all of the 30 club sites. It will deliver live game content, video
features, behind-the-scenes footage and game highlights that are viewable in
multiple video windows or full screen. The pricing is still to be determined.

The content available on the online video offering will
include live hockey games for paying subscribers of NHL Center Ice Online.
Subscribers will be able to watch up to 40 games per week, subject to local
blackouts, with the option to view multiple games at one time, zoom into just
one game and set their own viewing preferences. Through the video portal,
hockey fans will also be able to monitor their favorite players or teams,
monitor stats for fantasy league purposes and share videos with other fans
around the world. They can organize and share NHL content through buddy lists,
blogs, e-mail and playlists. The new service will also feature exclusive
footage for all 30 teams that includes clips from morning skate, pre-game
interviews and post-game commentary. Additional content may include off-season
NHL highlights and team-specific VOD such as locker room access and mascot
features. In addition, fans can choose game highlights to watch their favorite
team or players around the League. Premium content may be available for a
pay-per-view or subscription fee.

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"The popularity of viewing sports highlights and games
online continues to grow, especially with hockey fans, who tend to be early
adapters to new technology," said John Collins, the senior executive VP of
business and media at NHL. "This new agreement with NeuLion is another
addition to the NHL's technical platform to deliver unique and exciting content
online that is available anytime, anywhere, without geographic
boundaries."