NGC Europe Tapped for Sky News Distribution in Central, Eastern Europe

LONDON, February 5: Sky News has appointed National
Geographic Channel Europe as its third-party distribution agent for Central and
Eastern Europe, effective immediately.

The partnership comes three years after NGC Europe was
appointed Sky News’ exclusive international advertising sales partner.

Sky News is available in over 36 countries in Europe, reaching
almost 100 million people. “With the advance in digital platforms across the
continent, we feel the time is right to further expand our international
distribution in the region,” commented David Rey, the commercial director of
BSkyB. “NGC Europe’s distribution team have a wealth of experience and a proven
track record, in addition to their well established networks across Central and
Eastern Europe, which will help us grow Sky News’ reach.”