New President & COO at Brightcove

CAMBRIDGE: David Mendels is to serve as the president and chief operating officer for Brightcove, where he will be responsible for driving the online video platform’s global expansion strategy and operations.

Mendels joins Brightcove most recently from Adobe, where he was instrumental in accelerating the adoption of key platform technologies, including Flash, Flex, Acrobat and LiveCycle. Mendels will also continue to be a member of Brightcove’s board of directors, which he joined in late 2008.

"With David joining me as a key executive leader and partner at Brightcove, we are gaining a powerful asset who will be a key element of our rapid growth and global execution in the coming years," said Jeremy Allaire, the chairman and CEO at Brightcove. "I worked with David extensively in the past and he has an exceptional ability to execute, dynamic leadership skills, and an incredibly deep understandings of how to build great Internet platform businesses. Walking into 2010, we are poised for another remarkable year in terms of growth, customer traction and global expansion. David’s addition to the executive team will be rocket fuel for us and our customers."

"Brightcove has emerged as the clear leader in the online video platform industry at a time when video is becoming an integral piece of every professional website in the world," commented Mendels. "I am honored to expand on my role within the company, and to capitalize on the enormous growth opportunity in front of us. With Jeremy and the rest of the Brightcove leadership team, we will continue to build on our leadership position and drive hard to build one of the most successful global, independent online software companies."