New Original Web Series from CBS Interactive

LOS ANGELES/SAN FRANCISCO: Head & Shoulders and CBS Interactive have teamed up to launch the new original scripted web series HECKLE U, executive produced by NuMedia Studios. 

HECKLE U stars Tom Arnold and Owen Benjamin, who is also co-directing with James Boyd. The 10-webisode series will launch on February 9 exclusively on CBS.com and TV.com. Three new webisodes will be released during the first week, followed by a single new webisode a week for the remainder of the series. HECKLE U will also be promoted across CBS Interactive platforms. The show follows the road to glory of Chance Stevens, a professional heckler for the fictional Montana University. 

"With the amount of time guys are spending on the Internet, Head & Shoulders sees this as a new way to interact with them," said Julie Marchant-Houle, Head & Shoulders’ North American marketing director. "The creativity and energy of the HECKLE U series and its all-star cast help bring to life the brand’s equity in a unique way, and we’re excited for guys to see the series."

"Web originals are definitely a win-win for both programmers and marketers—by collaborating with a marketer from day one we give them a chance to build in real integrations, that are enjoyable for the audience and authentic to the story," added Anthony Soohoo, the senior VP and general manager of CBS Interactive Entertainment and Lifestyle division. "HECKLE U is a great opportunity to take advantage of the web as a new medium to create compelling programming that also lets marketers like Procter & Gamble extend their brands in new and innovative ways."