New Localization Solution from

ADVERTISEMENT has introduced Media.Next, a cloud-based localization solution powered by artificial intelligence (AI).

Media.Next consists of three modules: GlobalLink Play, the first cloud-based subtitling and script platform with integrated translation memory and machine translation; GlobalLink Virtual Studio, a cloud-based application meant to help enhance the recording process; and GlobalLink Media Manager, a secure media processing and asset management platform providing automation and enrichment. Each module uses AI to introduce efficiencies into specific media localization processes.

“Commensurate with the exponential growth of video content, we are committed to providing our clients with solutions that meet their media localization requirements,” said Phil Shawe, the president and CEO of “The launch of Media.Next is a significant step toward increased efficiencies and productivity surrounding media localization projects.”

Roy Dvorkin, the VP of media and entertainment for, added: “When thinking about where media is going and how consumer engagement behavior is changing, we wanted to introduce a scalable and innovative approach to media localization that is video agnostic—not differentiating between short and long-form content. Our goal is to open the door for more content creators, distributors, platforms and corporations to grow their global audiences faster and more efficiently than ever before, both in the entertainment industry and beyond.”