New Gaming Appointment at Nick, Viacom Consumer Products

LEIPZIG/LONDON/NEW YORK, August 21: Nickelodeon & Viacom
Consumer Products (NVCP) has appointed Arwed-Ralf Grenzbach to the newly
created role of VP of videogames, music and special products, effective
immediately.

In his new role, based in London, Grenzbach will report to
Jean-Philippe Randisi, the VP and managing director of NVCP EMEA, also in
London. Grenzbach will be charged with the development of NVCP’s international
strategy to launch, manage and grow the videogame, music and special products
business, negotiating licensing deals and supporting a team of locally based
licensees on a day-to-day basis across Asia-Pacific, Europe, the Middle East,
Africa and Latin America. Responsible for developing new business
opportunities, Grenzbach will also create non-retail based businesses such as
premiums, promotions and special products. He will also articulate and
implement locally relevant music business strategies to exploit the company’s
music assets, stories and brands, channels, properties and third-party content.
He will also liaise with Nickelodeon’s U.S. interactive team on all U.S. driven
deals, assets and development of new products, as well as global channel
groups, various lines of business, regions and territories. He will also be working
closely with the MTV Networks' international channels and digital businesses to
ensure that the value of key franchises are maximized in the interactive space.

Grenzbach joins NVCP from Take 2 Interactive in Germany,
where he served as the managing director. Prior to that, he held the position
of executive VP of licensing and marketing at Greenlight Media, a production
studio in Berlin. Previous stints include retail manager at Disney Consumer
Products Germany and product manager at Sony Music Entertainment.

The newly created role represents efforts by NVCP to further
advance its international consumer products business into the rapidly expanding
interactive and music arena.