New Ad-Funded Soccer Reality Series for Univision

NEW YORK, May 6: Univision and The Vidal Partnership have
teamed up for the soccer-based entertainment property El Juego Supremo (The Ultimate Match), with Nissan North America and Sprint as the
exclusive network sponsors.

El Juego Supremo will
air on the Univision Network in fall, and will bring together five soccer
legends from Mexico and five from the Americas, including the U.S., to train a
team of rookies. Each episode will end with an elimination match for each team,
headed by two legends, with the final match between Mexico and the Americas
broadcast live from a premier soccer stadium in the U.S. Both Nissan North America
and Sprint will have the opportunity to integrate their products in select
scenes throughout the series.

“We are thrilled to partner with The Vidal Partnership,
Nissan North America and Sprint to bring our viewers an exciting new soccer
reality competition,” said David Lawenda, the president of advertising sales
and marketing for Univision Communications. “This innovative property
represents Univision’s commitment to delivering our viewers exciting, quality
programming that allows our marketing and advertising partners to connect with
our viewers in a meaningful way.”

“The Vidal Partnership is very excited to join forces with
Univision Network to bring this new and innovative entertainment property,
developed exclusively for our clients, Nissan North America and Sprint, as well
as creating an entirely new format for this genre,” said Oswald Mendez, the
managing partner and director of integrated communications for The Vidal
Partnership.

—By Kristin Brzoznowski