NBC Universal, iVillage Unveil Interactive Talk Show

NEW YORK, November 9: The NBC Universal Television Stations,
iVillage and the Universal Orlando Resort have joined forces to create an
interactive talk show that will be available simultaneously on air, online and
in front of a live studio audience.

Shot at Universal Orlando Resort, iVillage Live launches December 4 at noon EST on the NBC
owned-and-operated stations, Bravo and iVillageLive.com. “This is a new model
we developed for daytime programming in terms of its concept, content,
interactivity and brand,” said Jay Ireland, the president of the NBCU
Television Stations. “The 360-degree premise allows our viewers to interact
with the show in the way that best suits them; a true programming first for today's
digital age."

The show will explore parenting and pregnancy, health and
beauty and style and lifestyle, among other topics. Audience participation
takes place through the dedicated website, iVillageLive.com, which is housed on
iVillage.com. In addition to the live show stream, the site will host a daily
live chat, portions of which will be discussed during the broadcast and scroll
along the bottom of the television screen during relevant moments. Viewers can
interact via their mobile phone by texting "IVL 360," to ask
questions and share comments during the program. On-demand access is available
through the website, which will make that day's show available for 24 hours
after the initial broadcast. After that, visitors to the site can search for past
episodes of the show, which will be archived by date, segment and topic.

The charter sponsors include Bally Total Fitness, Calphalon,
The Estee Lauder Companies, GE Profile Appliances, Healthy Choice,
Overstock.com, Priceline.com and Unilever.