NBC Schedules Ad-Supported Reality Special

LOS ANGELES, January 24: The floral service Teleflora has
teamed up with NBC and producers Reveille for America’s Favorite Mom, a one-hour prime-time special airing on May 11,
Mother’s Day, at 7 p.m.

The initiative, which commemorates the 100th
anniversary of Mother’s Day, has scored REDBOOK and Hearst Magazines as the national print partners. It sees Teleflora
and NBC looking for inspirational mothers from all walks of life. Nominations
can be submitted to AmericasFavoriteMom.com, and over 20,000 of Teleflora’s
member florists will join the effort by sponsoring “America’s Favorite Mom”
competitions in their local communities.

The top 15 nominees will appear on NBC’s Today Show throughout the week before the prime-time special,
and viewers will have the chance to vote for their favorite at the end of each
episode. The winning mom from each day of the week will be featured on Teleflora
presents America’s Favorite Mom on NBC on
May 11, with guest appearances from a number of celebrity moms as well as the
stories of famous mothers who have made history. At the end of the program, a
celebrity host will crown one mom “America’s Favorite Mom” and name a rose in
her honor. She will also receive thousands of dollars in cash and prizes.

“Partnering with Teleflora and showcasing America’s best
moms on the Today show creates the
perfect platform to recognize these amazing women,” said Craig Plestis, the
executive VP of alternative programming, development and specials at NBC
Entertainment. “We want to highlight America’s favorite mothers on a grand
scale and give them the spotlight they deserve.”

—By Mansha Daswani