NATPE & nextMEDIA Align for Digital Media Events

TORONTO: nextMEDIA and NATPE have teamed up to launch two interactive entertainment programs at the upcoming Miami-based market and conference: The Next Great App Competition and the Digital Launch Pad.

The Next Great App Competition will spotlight innovative apps and original development concepts that could make mobile and tablet computing more engaging, functional and entertaining. The nextMEDIA Digital Launch Pad is looking to find the hottest emerging online properties, the most innovative new apps, games and tech solutions, and the freshest ideas from video content creators. Entrants will submit their digital product or platform idea for the chance to be featured in a finalist showcase at NATPE. The deadline for submissions for both programs is December 3.

"The television industry is in a period of rapid and exciting change," said Rick Feldman, NATPE’s president and CEO. "As the partnership between traditional broadcasting and interactive media continues to develop, people working within the industry are increasingly on the lookout for the next big tech solution or digital platform that will reach audiences in fresh and meaningful ways. That’s what these programs will be bringing to NATPE—the future of interactive entertainment, all in one place."

"Not only will the finalists get exposure in front of broadcasters, agencies and production companies hungry for new digital partnerships," commented Jory Groberman, the executive director of nextMEDIA. "Each and every entry will be reviewed by our panel of industry partners, all leaders in the interactive industry."

NATPE will take place in Miami, from January 24 to 26.