NATPE Budapest Spotlight: Cineflix Rights

June 20, 2012 World Screen
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BUDAPEST: The trio of titles that Cineflix Rights is touting for NATPE Budapest offers co-viewing experiences for men and women, says Chris Bonney, the CEO of rights at Cineflix Media.

He adds that they appeal to a wide target audience, “rather than niche viewers, which the buyers tell us is more important than ever.”
 
All three titles are “fresh, innovative and deal with topics in a new and engaging way,” Bonney continues. “For example, I Human is a blue-chip science documentary which includes material that has never been seen before such as groundbreaking medical procedures. It’s filmed in 3D but also available in 2D to give buyers the option to take either version. Similarly, Food Factory goes beyond a normal food show, by using clever engineering to demonstrate to viewers in an engaging and informative way how some of the most well known foods they eat are actually produced. Something they may not have thought about before! Massive Moves is a spin-off of our bestselling show Huge Moves, which has sold worldwide.”
 
Bonney says that NATPE Budapest is a great place to meet new clients from smaller and mid-size territories “who don’t attend the major markets or only travel once a year to MIP. It’s also an opportunity to spend more time with producers and editorial staff as well as buyers from existing clients and partners.
 
“Last year we were able to conclude a lot of business, particularly with countries from the CIS. We will be looking to expand on this at NATPE Budapest, focusing on new product and new channels with whom we haven’t dealt previously. This year we will be stepping up our format work in the CEE. CEE producers have been successful at adapting formats to their local markets, so we’ll be talking to producers about our global successes, such as In Law Wedding Wars, which we sold to Ukraine at last year’s event.”
 
Bonney says that increasing activity in CEE is a key part of Cineflix’s business strategy. “We’ve already raised our business there by more than 100 percent over the last two years, especially in territories such as Russia, the Baltic States and Ukraine. Our efforts now are focused on building on these countries and adding new territories such as Kazakhstan, Bosnia Herzegovina and concentrating on the known countries with new content.”


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