National Geographic Content Now Available on C4’s VOD Service

LONDON, June 11: In a digital distribution deal brokered by
Huge Entertainment, National Geographic Channel (NGC) content is now available
on 4oD, the video-on-demand service from the U.K.’s Channel 4.

4oD will feature up to 80 hours of NGC programming at any
one time. The deal adds to NGC’s portfolio of linear and non-linear services,
and is a key part of its overall new media strategy, which includes VOD, mobile
TV, interactive TV, IPTV and podcasting.

NGC’s award-winning documentaries such as In the Womb,
Air Crash Investigation, Inside 9/11, Da Vinci Code, and America’s Hardest Prisons, as well as Nat Geo Wild programs such as Most
Amazing Moments and The Dark Side
of Elephants, will be available to 4oD’s
pay-per-view subscribers via a branded area within the service.

George Jeffrey, the managing director of Europe at National
Geographic Channels, commented: "We are delighted to be the first third
party broadcaster on this innovative service and look forward to 4oD
subscribers enjoying our fantastic, award-winning documentaries. This deal
signifies National Geographic Channel's focus on, and dedication to, the non
linear and on-demand environment, keeping pace with the fast changing
consumption and behavioral changes we are experiencing in today's world."

National Geographic Channel is available on other VOD
services including Sky, Virgin Media, BT Vision and Tiscali.