Nat Geo WILD & Mashable in Digital Partnership


NEW YORK/WASHINGTON, D.C.: Nat Geo WILD and Mashable are partnering up to co-produce and co-distribute two original series for the brands’ digital and social platforms.

The partnership will revive vintage National Geographic footage from its film archives and utilize Mashable Studios’ prowess in producing digital-first series. The first series under the partnership will examine how animals use tools in their natural habitats to survive. The second will be a comedy series featuring some of National Geographic’s archival content. Both series will begin production in early 2017.

“Nat Geo WILD is thrilled to partner with Mashable on this exciting new venture,” said Geoff Daniels, the executive VP and general manager of Nat Geo WILD. “By combining National Geographic’s 128-year legacy of adventure and exploration with Mashable’s innovative, best-in-the-business digital expertise, we are poised to create quality content that our audiences will love. The collaboration further strengthens our commitment to deliver fun, engaging content anywhere and everywhere for our viewers.”

“We’re incredibly excited to be able to tap into National Geographic’s vast archive of wildlife content and bring it to life in new ways for our audience,” said Adam Ostrow, the chief strategy officer of Mashable. “Creating serialized video content in partnership with TV networks is a key pillar of our strategy at Mashable Studios, and we’re delighted to be teaming up with one of the most iconic brands in media to deliver on this mission.”