Nat Geo Inks Mobile Deal with 3

LONDON, September 29: Content from the National Geographic
Channel is being made available to subscribers of 3’s mobile TV service in the
U.K.

Programming, including Seconds from Disaster and Air Crash Investigation, will be provided in two-hour video loops,
supplemented with short-form mobisodes and virals like Amazing Moments. 3
subscribers will be able to receive the channel in two ways, either as part of
the £5 monthly mobile TV package or as a single channel for 49p per day.

Graeme Oxby, the marketing director of 3, noted, “The
addition of the National Geographic Channel to our Mobile TV portfolio further
strengthens what was already a compelling consumer offering. Mobile TV is
rapidly becoming a must have for the mobile consumer and the introduction of
the National Geographic Channel to the mobile world brings a new dimension to
the market.”