MY Entertainment Bags Rights to Spike TV Series

NEW YORK, March 5: MY Entertainment Company, a production
and distribution firm headed up by Carat Entertainment executive Michael Yudin,
has secured the international distribution and format rights to the first two
seasons of Spike TV’s Pros vs. Joes.

Yudin is an executive producer of the show, as well as
president of MY Entertainment and managing director of Carat Entertainment, the
branded entertainment division of Carat Group.

MY Entertainment Company will be offering the completed and
format rights to the show at SPORTEL and at MIPTV. It features regular guys
competing in a variety of popular sports against an array of Hall of Fame
athletes and sports legends. Yudin will work closely with Carat’s global
network of offices (part of the Aegis Group) to develop advertiser sponsorship
opportunities for Pros vs. Joes
broadcast partners in key territories worldwide.

Yudin commented: “The Pros vs. Joes series concept easily lends itself to format sales
as nearly every country in the world has its own popular professional sports
and revered athletes. No matter the sport, or the language that is spoken on
the field, who hasn’t dreamed of having the chance of going one-on-one with
their sports heroes?”