MTVNI Showcasing Expanded Slate

LONDON/NEW YORK, October 10: MTV Networks International
(MTVNI) is heading to Cannes with 30-plus formats and more than 4,000 hours of
original, multiplatform content across all brands, including MTV, Nickelodeon,
VH1, Comedy Central, BET, CMT and Spike TV.

MTVNI comes to the market with 13 new deals, including TV2
in Denmark, 2×2 in Russia and ETB in Spain, for Nickelodeon’s Asian-inspired
hit animation Avatar. Dora the
Explorer, meanwhile, continues its global
rollout with four first-ever signings with NRK Norway, TV2 Denmark and SABC
South Africa. Comedy Central’s U.S. news program The Daily Show with
Jon Stewart: Global Edition has been picked
up for the first time by Gulf Showtime in the Middle East, SBS in Sweden and
Macedonia’s A1, in addition to multiple deal renewals such as NRK in Norway and
Portugal’s SIC Radical.

New programming launching at MIPCOM includes Nickelodeon’s
Mandarin-language animated preschool series Ni-Hao, Kai Lan and The Mighty B!, created by, and starring, Saturday Night
Live’s Amy Poehler. From VH1, the life of
Luther “Luke” Campbell is featured in Luke’s Parental Advisory, while BET’s docudrama Baldwin Hills and CMT’s comedy My Big Red Neck Wedding are also launching at the market. Reality formats
available include MTV’s male-skewed music series Buzzin’ and Gs to Gents, hosted by Farnsworth Bentley and executive produced by Oscar-winner
Jamie Foxx.

A focus of the formats push will be more than 30 properties
from MTVNI’s vast library. Industry veteran Caroline Beaton, the owner of the
consultancy business Road Trip Media, is working with MTVNI to maximize its
format business. She will be presenting the new catalogue to clients at MIPCOM.
Titles available with full production bibles in place include MTV’s Punk’d, Room 401
and My Own; Nickelodeon’s Drake
and Josh; Comedy Central’s Crank
Yankers and The Joe Schmo Show from Spike TV.

“As MTVNI continues to increase its content output for its
growing number of platforms, we’re able to offer our clients an even bigger
catalogue of programming,” commented Debbie Back, the senior VP of program
sales for MTVNI. “This reinforces MTVNI’s position as a one-stop shop for all
our partners’ needs across every genre, demographic and platform, and is
further evidenced by the new content and format offerings we’re bringing to
MIPCOM.”

As part of its digital-media strategy, MTVNI is also
highlighting MTVN Web Catch-Up+, offering broadcast partners a seven-day window
of full episode on-demand streaming and a bundled package of show content such
as cast pictures, PC wallpapers and screen savers.

—By Kristin Brzoznowski