MTV Networks Promotes Research Exec

MIAMI: MTV Networks International has upped Nancy Tellet to senior VP of research and consumer insights for MTV Networks Latin America, Canada and the U.S. Hispanic market.

Tellet is responsible for leading all research and planning activities across the company’s portfolio of brands, as well as overseeing all facets of research, including market analysis, ratings research and brand and viewer insight development for both the consumer and trade markets. Based in New York, Tellet will report into Jose Tillan, the general manager and executive VP of Tr3s, and Scot Mc Bride, the COO and executive VP of MTV Networks Latin America, Canada and U.S. Hispanic.

“Nancy’s in-depth knowledge of the US Hispanic market has played a key role in the growth of the Tr3s brand, as well as the delivery of valuable insights to our clients and the industry.” said Tillan. “Her passion for the U.S. Hispanic market and audience is contagious. Her insights are constantly welcomed by the whole organization…and we have fun working together!”

“Nancy’s unique ad agency perspective combined with her expertise in both media research and account planning disciplines will allow us to create strategic and highly actionable insights across all areas of our Latin American business,” added McBride. “Her proven track record and innovative contributions will ensure that our audience and clients are top of mind across all the regions we serve.”