MTV Networks Lands Rights for Jackson Film

NEW YORK: The exclusive U.S. broadcast rights for This Is It, a tribute to Michael Jackson’s life and career that features behind-the-scenes footage of the King of Pop during concert rehearsals, have been awarded to MTV Networks. 

The Sony Pictures Television film becomes available to MTV Networks in 2011, continuing through a six-year network window. The deal covers all U.S. channels under the MTV Networks umbrella, including MTV, VH1 and Palladia, and also extends to BET Networks.

MTV Networks will also collaborate with Sony Pictures Entertainment in marketing the DVD release of the film in early 2010.

"The film is a true testament to Michael’s musical genius, passion and commitment to his craft," said Van Toffler, the president of the MTV Networks Music Group. "Michael Jackson has always been inextricably tied to our viewers as they witnessed his evolution from a talented performer to a global icon who redefined music. Now, with this film, we can help give his fans a chance to see his final performance."