Jakob Mejlhede, the executive VP of programming and content development at MTG, tells World Screen about the company’s investments in original content, his approach to acquisitions and the differences in programming for linear and nonlinear audiences.
Mejlhede is responsible for content acquisition, programming and development for the company’s Nordic pay-TV businesses and group-wide online free-TV businesses. He is also involved in format sourcing and co-productions and sits on the board of DRG, which is part of MTG’s nice entertainment group production-and-distribution division.
