MSN, BermanBraun Unveil Online Destination

REDMOND/LOS ANGELES: The company founded by former U.S. network execs Lloyd Braun and Gail Berman has launched its long-awaited entertainment and celebrity content destination, Wonderwall, with MSN.

Wonderwall focuses on pop culture stories, personalities and trends, with celebrity information, photos, videos and features. At the helm of the venture as lead editor is Alex Blagg, the former founding editor of VH1’s Best Week Ever blog. 

"Wonderwall offers a clever, thought-provoking and amusing voice to fans of celebrity and is a great addition to MSN’s portfolio of entertainment content," said Rob Bennett, the general manager of network programming for MSN. "Partnering with BermanBraun helps us deliver this unique experience and original and refreshing perspective. We believe Wonderwall will strike a chord with people that will have them laughing out loud and coming back for more."

"We saw an exciting opportunity to aggregate and program MSN’s celebrity/pop culture content in a dynamic and visually arresting way," Berman and Braun said in a joint statement. "We are thrilled to work with MSN in bringing our new online destination to its vast audience and advertising partners."