MIPCOM Spotlight: Applicaster

CANNES: A provider of cross-screen TV experiences, Applicaster has been working with broadcasters, format creators and the like to foster deeper engagement with audiences.

The latest services from the company are the Live Feed and Sports Feed offerings. The Live Feed enables the ability to show the opinion of the live audience and even influence the course of a live event. It has been used in such formats as The Voice and Germany’s Next Topmodel.

The Sports Feed includes predictions, an elaborate system of gamification and sports information about matches and championships. “It’s applicable to all sporting events as a tool for comparison of information and play,” says Laura Tapias, the VP for Spain and Latin America at Applicaster. She also notes that “Applicaster’s sports product has been used during the last Copa América, with outstanding results.”