Milkshake! DVDs Brought to Market

LONDON: Abbey Home Media Group is partnering with Channel 5 to market and distribute a range of children’s DVDs and audio titles to promote the Milkshake! programming block.

The first DVD, Music Box-Bop Box, launched in April 2011, features more than two hours of nursery rhymes and songs for preschoolers. The second DVD, Milkshake! Gold, launched in September 2011 and offers more than two hours of entertainment containing 14 favorite children’s characters from the Milkshake! lineup, including Thomas and Friends, Little Princess, Roary the Racing Car, Mr Men, Sesame Street’s Bert and Ernie, Harry and his Bucketful of Dinosaurs and Fifi and the Flowertots.

Anne Miles, the managing director of Abbey Home Media Group, said: “Milkshake! broadcasts the nation’s most loved children’s shows and at Abbey Home Media we are committed to offering the best entertainment for the preschool sector—resulting in the perfect formula for the must-have children’s DVD. Together, our aim was to produce the best compilation DVDs of children’s shows that will keep both boys and girls entertained at any time of the day. We are very much looking forward to further releases with Milkshake! in the future.”

Jessica Symons, the commissioning editor of children’s at Channel 5, added, “The partnership with Abbey Home Media reflects the ambitions of Channel 5 to develop Milkshake! into an all encompassing brand on air and off air. Abbey Home Media is a well established distributor of children’s DVDs and we are delighted to be working with them on this exciting project.’’