Metan Signs Ford to Sposorship Deal for Hello! Hollywood

BEIJING: Metan Development Group has confirmed Changan Ford as the exclusive title sponsor for the weekly entertainment series Hello! Hollywood, tailored to Chinese audiences.

The new Ford Fiesta serves as the title sponsor of the show, presenting music countdown videos in each episode. Running throughout the third quarter of 2010, the sponsorship will also be featured across Metan’s online video portal partners, as part of Hello! Hollywood‘s digital program. Changan Ford and the new Ford Fiesta brands will be integrated throughout each episode of the series.

Hello! Hollywood reports on the latest celebrity and lifestyle news, covering red-carpet events and award shows, along with offering special insider tours of Hollywood hotspots.

“Hello! Hollywood represents the perfect platform for the new Ford Fiesta to reach its target audience—the young, active Chinese consumer who desires to stand out in the crowd,” said Mellisa Gillies, the VP of sales and marketing at Metan. “We’re delighted to partner with Changan Ford on what marks the series’ latest global brand sponsorship, joining recent partners Colgate and Philips.”

Mike Nash, the director in charge of Ford business at JWT, commented, “It is a great opportunity to partner with such a strong and well known program as Hello! Hollywood. We see a strong relationship between both brands and with the DNA of the Fiesta brand being bold and stylish—it was a natural fit.”