Metan Names Signorelli VP of Sales & Marketing

BEIJING: Metan Development Group has appointed Michael Signorelli, who was previously working for NBA China, as VP of sales and marketing.

Signorelli previously served as senior director of global marketing partnerships for the National Basketball Association in China, where he was responsible for strategic direction across media, events, retail and marketing sponsorships. He also launched the first NBA Legends events in China and secured sponsorship for the Harlem Globetrotters’ China tour.

“We’re delighted to have Mike join Metan’s Beijing-based team,” said Neil Strum, the executive VP of Metan to whom Signorelli will report. “His keen understanding and sensitivity to Eastern and Western cultures, coupled with his extensive experience working in China make him the perfect fit as we continue to expand our presence in the region.”