Metan Aligns with Fusion TV to Deliver Content in China

LOS ANGELES: Metan Development Group and Fusion TV have entered into an exclusive partnership to bring action sports and adventure travel content to China.

The companies will develop and distribute Fusion TV-branded online, mobile, IPTV and TV channels in China. The deal extends to Hong Kong, Macau, Indonesia and Taiwan. Metan serves as the exclusive sales agent for Fusion’s library, while Fusion is the exclusive content provider and co-production partner for Metan in the categories of action sports and adventure travel.

“In recent years, we’ve seen a growing interest in male-skewed and sports and adventure-related content  in Asia, and our partnership with Fusion comes at a perfect time,” said Neil Strum, the executive VP of Metan. “We look forward to establishing the Fusion brand in the region, providing a unique content experience, and engaging the China market with their high-quality action sports and adventure travel product.”

“Metan comes to the table as a respected source in the China market with established relationships and track record for success,” added Larry Schwartz, the president of Fusion. “Fusion is excited by the opportunity of working together with their team in both distribution and co-production opportunities in China.”