MediaCorp Unveils Multiplatform Strategy

SINGAPORE: Singaporean broadcasting group MediaCorp is set to introduce a new multiplatform service in the second half of the year that will deliver content and services over a broadband connection to the TV set, computers, tablets and mobile phones.

The service will be free, but premium content will require a subscription. Premium content includes live TV channels that are interactive—i.e. providing behind-the-scenes footage or other features. The service will also deliver previews, movies and TV series on demand, HD content, casual gaming, news and information, the ability to store content to be shared with others, radio stations and social-networking apps. The service will be available on a variety of devices. For use on the television set, a user will need a connected TV or a set-top box.

“We want this service to be device agnostic so that our interactive TV experience goes beyond the TV set," said MediaCorp’s CEO, Lucas Chow. "We want users to enjoy this interactivity and stay engaged wherever they are, whether they are using a set-top box, or a phone or tablet. It will be an enriched experience like no other. Through this new offering, it helps our users live smart, stay entertained, informed and educated.”

Shaun Seow, MediaCorp’s deputy CEO for news, radio, interactive & print, is overseeing the project. He commented, “To reinvent the TV experience, we want to “crowd source” and tap the industry for innovative ideas. We’d like to invite developers to design TV apps tailored to our local context and tastes, for example, utility services, games and even T-commerce. The possibilities are endless.”